How to stop Google from scanning your emails for ads ?

Did you know that Google scans emails to display user-centric advertisements?

Well, that's changing now — Google on Friday announced that it will stop scanning emails of its users for personalized advertisements.

The company uses the information collected in the emails for antispam, anti-phishing, and for malware detection, but also for serving users personalized ads. The information helps Google to display relevant ads to its users.

"Consumer Gmail content will not be used or scanned for any ads personalization," Google said in a statement. However, the changes will come into effect only later this year.

In the meanwhile, here's how you can disable personalized ads:

Step 1: Sign into your Google Account. (URL: https://accounts.google.com/)

Step 2: Click on the display picture icon on top-right and click on "Privacy".

(URL: https://www.google.com/intl/en/policies/privacy/)

Step 3: Click on "My Account" on top-right. (URL: https://myaccount.google.com/?hl=en)

Step 4: Click on "Ads Settings". (URL: https://myaccount.google.com/privacy?hl=en#ads)

Step 5: Click on "Manage Ads Settings".

(URL: https://www.google.com/settings/u/0/ads/authenticated)

Step 6: Toggle to "Off" and then click on the "Turn-off" button on the pop-up.

It may take some time before this change is reflected in their systems, the company claims. You’ll still see ads, but they’ll be less useful to you as per Google. But these settings stop emails scanning in your Gmail account.

These settings apply across your browsers and devices when you are signed in to Google.